A boutique, independent PR agency recently founded by Catherine Ann Smiles. Ms. Smiles is a confident, dedicated and passionate PR pro, with extensive experience developing and deploying strategic communication campaigns and cultivating relationships across all media platforms, at a national level.
Ms. Smiles has extensive experience in music, entertainment, lifestyle, fashion, publishing, brand and consumer PR sectors. She is driven to create innovative plans and strategies that enhance client visibility to consumers across the board. Ms. Smiles offers knowledge of numerous PR sectors, as well as experience managing and collaborating with high-profile clients.
Ms. Smiles is powerhouse publicity expert, with a particularly strong knowledge of the media landscape and has a proven track record at impactful campaigns that deliver on client objectives. Her capability also extends to events and experiential, VIP and influencer relations, creative development, planning and delivery across integrated campaigns. She also has extensive proficiency managing clients at a senior level. Previous experience includes a senior role managing the publicity campaigns of some of the world's biggest entertainers, including Taylor Swift, One Direction, Annie Lennox and Alicia Keys, as well as a press office role with one of the UK's biggest fashion retailers - the Arcadia Group.
In recent months Ms. Smiles worked as a senior consultant for global tech brand – Huawei. Within this role, Ms. Smiles oversaw PR strategies for numerous global projects and partnerships involving, Scarlet Johansson, Henry Cavill, Karlie Kloss and Mario Testino to name a few. She also coordinated large-scale global events in Milan, Las Vegas, Berlin and the UK.
Ms. Smiles’ key specialties include influencer relations, communication, media relations, planning, strategy, negotiation, reputation management, creative development, crisis management and campaign management.