A boutique, independent PR agency founded by Catherine Ann Smiles in 2013. Ms Smiles is a confident, dedicated and passionate PR pro, with extensive experience developing and deploying strategic campaigns and cultivating relationships across all media platforms at a national level.
Ms Smiles has extensive experience across music. entertainment, lifestyle, fashion, publishing and consumer PR sectors.She is driven to create innovative plans and strategies that enhance client visibility to both consumers andand diplomacy when dealing with management, colleagues, and external contacts.
Ms Smiles offers knowledge of numerous PR sectors, as well as experience managing and collaborating with high-profile clients. Ms Smiles is publicist at heart, with a particularly strong knowledge of the media landscape and has a proven track record at ipactful campaigns that deliver on clients’ objectives. Her experience also incorporates, events and experiential, influencer relations, creative development, planning and delivery across integrated campaigns with a focus on client management.
Previous experience includes a senior role managing the publicity campaigns of some of the world's biggest entertainers, including Taylor Swift, One Direction and Alicia Keys, as well as a press office role with one of the UK's biggest fashion retailers - the Arcadia Group. In recent months Catherine was also account lead for a global tech brand captivated by the fashion and lifestyle sector. Within this role Ms Smiles oversaw PR strategies for partnerships involving, Scarlet Johansson, Henry Cavill, Karlie Kloss and Mario Testino to name a few and coordinated global events in Milan, Las Vegas, Berlin etc.
Specialties include : Influencer relations, communication, Media relations , planning, strategy, negotiation, reputation management, creative developent, crisis management and campaign management.